by Fally Afani
In addition to watching, photographing, and loving hundreds of acts at this year’s SXSW music festival, the I Heart Local Music staff also opened a dialogue with dozens of bands. Watch the clip below to see why musicians say they continue to make the trek to Austin, TX, and lay down all the hard work that goes into performing at the massive music festival. We’ve included interviews with Andrew W.K., The Black Lips, Cowboy Indian Bear, and more.