Lincoln MarshallThere are a million and one reasons to love local hip hop. It’s a scene you can connect with, feel hometown pride with, and it’s easily accessible. But one of the fondest aspects of the local hip hop community is how involved the artists get with each other. When some rappers need to cut a record, they may go to Approach’s studio. When Stik Figa needs a music video, he hits up Barrel Maker.
So when Lincoln Marshall (the hip hop duo comprised of powerhouses Approach and MilkDrop) needed a new music video for a single off their recently released Water, they went to HighWesthus. The track “Mo Spins” is so beautifully genuine and perfect, it hardly needs much to show it off. The video is as mesmerizing as the track itself, constantly throwing our protagonists through dizzying geometric shapes as they make their way through this hip hop narrative.
Lincoln Marshall / Photo by Fally AfaniOne of the beautiful things about this video is that despite all the special graphics tricks, Approach and MilkDrop are really just on camera being themselves. That’s one of the more alluring parts of their act, an enticing personality and performer charm they’ve both developed so well both alone and with each other in their onstage brotherhood. It’s so charming, in fact, that you forget how short the song is– and by the time those two minutes are up, you’re itching to see them again.
Fally Afani is an award-winning journalist with a career spanning more than 20 years in media. She has worked extensively in radio, television, newspapers, magazines, and more.
